Lauren Fournier | February 9, 2026
Real Estate Marketing
Some homes don’t sell the first time they hit the market—not because they lack value, but because they haven’t yet been positioned in a way that truly connects with the right buyer. 52 Trimmings Court is a perfect example of how strategy, storytelling, and professional presentation can completely change an outcome.
The property had previously been listed for sale twice and ultimately withdrawn. While those attempts didn’t result in a sale, they laid the groundwork for an important realization: the home needed a fresh perspective and a more intentional path forward.
After seeing the results I had achieved with other successful sales in the community, the owner reached out to me to discuss what a relaunch might look like—and what success would truly mean this time around.
From our first meeting, the focus was clear: this wasn’t about simply re-listing the home. It was about reintroducing it to the market with purpose.
We began by staging the property to highlight its strengths and help buyers emotionally connect with the space, views, and home setting. From there, we built a comprehensive media asset kit designed to elevate the home’s presence across every platform:
High-resolution professional photography
Aerial drone imagery
A 3D Zillow Tour
Detailed floor plans
Every element was created to tell a cohesive story—one that positioned the home not just as a listing, but as an opportunity.
Once the property re-entered the market, the response was immediate. Within just a few days, we received multiple offers. Rather than rushing the process, we remained disciplined and strategic, waiting for the ideal offer to emerge.
In less than three weeks, it did.
By combining thoughtful pricing, strong market positioning, and the global reach and credibility of Sotheby's International Realty, we were able to generate meaningful traffic, create demand, and deliver a successful sale—something that had previously proven elusive.
The story of 52 Trimmings Court is not unique—and that’s precisely the point.
Homes that don’t sell often aren’t “problem properties.” More often, they simply haven’t been aligned with the right strategy, marketing, and audience. By harnessing the power of storytelling and presenting the property through a refined marketing lens, we were able to change the conversation—and the result.
If you’re considering selling, reintroducing a property that didn’t sell, or simply have questions about the current market, I’d welcome the opportunity to talk.
I have a proven history of taking homes that were previously unsuccessful and repositioning them to achieve strong results. By pairing deep local market experience with the authority and global reach of Sotheby’s International Realty, I help sellers move forward with clarity, confidence, and success.
Contact me today to start the conversation and explore what’s possible for your property.
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